The majority of people and companies are using videos in their blog posts, professional and business websites and social media. In a few years to come, individuals d businesses that do not use video in their site, blogs, and social media will make customers look elsewhere, where they can find videos. You can use videos on your site to improve its rankings on search engines. These are the techniques for improving the rankings of a website on search engines using videos.
Add captions or transcriptions to your SEO videos. Transcriptions provide text to the video that enables search engines to crawl and index it. A video that has been indexed video properly is ranked higher by search engines hence the video can be viewed and clicked on by more people. Video transcriptions or captions will make viewers comfortable to watch your videos in a public place. Viewers do not like irritating other people with noisy video ads. The contents of the video will not change when the viewer uses video transcriptions to turn the video to silent mode.
You need quality videos to ensure that your site matches the algorithms of the search engine. You should have a standard number of viewers, and your content should be relevant to internet users for the ideas to increase your rankings on search engines. You need to use quality camera, ensure that the lighting and the background sound is alright, and minimize background noise and other things for you to have quality videos that will attract more viewers. The majority of people also love quality videos.
Most of the people in the world own smartphones, and they are used more than other computerized communication devices hence create mobile-friendly videos. The length, loading speed, dimensions of the video should allow the video to be viewed on a screen. Customers get irritated with videos that take too long to load or is too lengthy. The images of the video should be sizeable enough to fit on the screen of a mobile phone. Your rakings will grow when more people are satisfied when they watch your videos on their phones.
Use quality and attractive thumbnails to draw the attention of many people to your videos. The image that you see on the video before you click on it is called the thumbnail. A thumbnail summarizes the content of the video in image form. Do not use an auto-selected thumbnail because the viewer may not recognize the video if they want to watch it again or it can become a freeze-frame.